Vileda makes my life easier
Vileda celebrates 70th anniversary
The Vileda brand was founded in 1948 and celebrates its anniversary this year. Over the past decades, the company has revolutionized the world of cleaning through innovation. The legendary Vileda window cloth, the Glitzi sponge and – not to mention – the Vileda mop have set new standards in their market segments. To this day, the Vileda brand from Freudenberg Home and Cleaning Solutions continues to develop new products and materials and optimize existing ones.
For 70 years, Vileda has had the knack of making housework easier for customers with innovative cleaning products. The company is an internationally recognized brand for household products, present in more than 30 countries.
It all began in 1947 when two employees at the Weinheim plant noticed that cleaners were using non-woven textile remnants to mop up. The idea was seized upon – and the Vileda window cloth was born. The name "Vileda" derives from the German “wie Leder” or "like leather"; the non-woven cloth felt like a chamois leather and was introduced to the market in 1948.
For the brand product durability and long life have always been particularly important customer benefits. Vileda also takes the cultures of various countries into account, as every country has its own cleaning habits.
Recently, the electric cleaning segment has also gained a foothold in many households. Robots vacuum automatically, window vacuums clean with the help of lithium-ion batteries and brooms have electrical support. Vileda also markets the "ViROBi Slim" dust wiping robot and "VR 302" suction robot for fully automatic floor cleaning.
Alongside the range of household products Vileda has also maintained a professional portfolio for more than 50 years: Vileda Professional provides innovative cleaning solutions to professional users in various environments, e.g. healthcare, cleanrooms, general building cleaning, hotels and restaurants. As technology progresses and demands change, Vileda Professional continues the brand`s longstanding tradition of innovation: With “iQonnect” Vileda Professional has introduced a digital solution to the market, which enables contract cleaners to reduce their managerial costs significantly by digitizing core operational processes.